Monthly Archive for July, 2009

About the Proyecto Burbuja

Recently I was contacted by Magalie Pedrono (SEgroup, for SocialDesignSite) for an interview about the Proyecto Burbuja as a part of her research on Social Design.

It took me a couple of weeks and it was a fun interview to do. Hope you enjoy it!

QUESTIONS:

What is the most important element/factor in your project?

I don’t know how accurate it is to say that a project really makes a difference. I believe that what people do with a project (or what they can take from it) is what really makes the difference.

The Proyecto Burbuja (or Bubble Project, as originally created by Ji Lee) depends on people for it to work: they give it a meaning.

What the Bubble Project proposes is to turn a long established monologue (advertising on public spaces or in general) into an open dialogue. This is accomplished by posting stickers that look like speech bubbles from comic strips, so that any given ad can look like a frame taken from a comic book. Once the bubbles are placed on ads, they are left blank so anyone that wants to make them say anything is now able to do so.

With this said, is just a matter of time until someone grabs a marker and makes a famous movie star say what they want them to say, or maybe make a young girl model from a poster wonder about her future (i.e. “What am I gonna do when I’m 23?”)

Although the message – or the lack of one – always matters, the most important thing about the Bubble Project is to give people the chance to say something, anything, intervening ads invading our public spaces.
The passers-by are at a disadvantage against ads: they shout at them, selling them things they not always need, sometimes almost swearing that the guy in the picture is going to save the country (and why not the world), they display pictures of happy people holding cell phones that obviously are the reason of their happiness…

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